THE RIGHT LEADERSHIP AT THE RIGHT TIME.

FRACTIONAL LEADERSHIP
SERVICES

Where Leadership Takes Flight Through AI, Human Connection, and a New Era of Fractional Excellence

Fractional leadership services give you an experienced executive, embedded in your team part-time, without a full-time hire. Double U’s Wingman service places vetted fractional leaders in operations, marketing, sales and people, from $5k a month, with structured onboarding and support so they add value within weeks.

Fractional leadership services give you an experienced executive, embedded in your team part-time, without a full-time hire. Double U’s Wingman service places vetted fractional leaders in operations, marketing, sales and people, from $5k a month, with structured onboarding and support so they add value within weeks.

What Is FRACTIONAL LEADERSHIP?

Fractional leadership gives you access to experienced executives, like a COO, CHRO, COS or CMO, on a flexible basis.

Instead of hiring full-time, you bring in the leadership you need, when you need it, to drive growth, improve operations, and support your team.

A Double U Fractional Leader or Wingman embeds inside your business to remove bottlenecks, drive execution, and restore your leadership freedom.

A Wingman is a Fractional Business Leader who operates as an integrated member of your executive team, not an external consultant.

They step into leadership roles across Operations, People, Sales, or Marketing:

 

Fractional COO (Operations Leadership)

Bring structure, accountability, and operational clarity to your growing business.

Fractional Chief of Staff (Execution & Alignment)

Drive alignment, execution, and accountability across your leadership team, so priorities actually move forward.

Fractional CHRO (Human Resources and People)

Build the people strategy, structure, and leadership your team needs to scale without breaking culture.

Fractional COS/CGO/CRO (Sales Leadership)

Align sales, marketing, and growth strategy to create predictable, scalable revenue.

Fractional CMO (Marketing Leadership)

Bring clarity to your marketing strategy and execution, so your growth is intentional, not reactive.

Directors | Vice Presidents | Senior Managers

Add experienced leadership exactly where you need it, without overhiring or stretching your current team too thin.

They protect your magic.
They elevate your team.
They move your business forward.

Unlike a full-time hire:

No long-term employment risk

No payroll commitment of over $200,000

No months-long recruiting process

Unlike a consultant:

No slide deck and goodbye

No strategy without execution

No external detachment

A Wingman gives you fractional leadership your business needs, without a full-time hire

Leadership. AI. Connection.

No pressure. Just a conversation about where your business needs support.

Better Leader. Better Chief Marketing Officer Chief Operating Officer Chief Sales Officer Chief Human Resources Officer
Better Leader. Better 
Chief Marketing Officer
Chief Operating Officer
Chief Sales Officer
Chief Human Resources Officer

Is Fractional Leadership Right for Your Business?

You may be ready if:

  • Your business is growing, but leadership gaps are slowing you down
  • You don’t need (or can’t justify) a full-time executive yet
  • You need strategic leadership, not just more hands
  • You’re stuck in day-to-day operations instead of leading

The future of leadership belongs to those
who combine AI-powered efficiency with
human-powered intentional connection.

If this sounds like your business, let’s talk about what the right leadership looks like for you.

Where Are You on the Capacity Curve?

Most CEOs find themselves in one of four stages:

WEARING EVERY HAT

You’re personally holding the business together.

Every decision runs through you.
You’re exhausted.

→ Leadership Liftoff or Wingman pulls you out fast.

NEED ANOTHER YOU

There’s structure but not enough leadership capacity.

You’re still the bottleneck.

→ A Generalist Leader gives you another you, fractionally.

BUILDING A LEADERSHIP TEAM

The business works but everyone is stretched.

You need leaders who own their lane.

→ A fractional leader in any role adds senior capacity where you need it.

PREPARING FOR TRANSITION

A sale, a succession or the next stage of scale is ahead.

The business has to run without you.

→ Leadership Liftoff if your team has the capacity, or a fractional leader if it doesn’t.

BEHIND EVERY DOUBLE U PLACEMENT IS A PHILOSOPHY:

Intentional Connection

is our North Star

Why Does Fractional Leadership Work?

You don’t have to carry the business alone anymore.

How Does Fractional Leadership Work?

Our fractional leadership model is designed to bring experienced executives into your business quickly, so you can move forward without the delay of traditional hiring.

1. The Right Leadership Match

We match you with a fractional leader who fits your business, your stage, and your specific leadership gaps.

2. Embedded in Your Business: Fast

Your fractional leader integrates into your team quickly, no long hiring process, no onboarding drag.

Wondering how to hire an interim leader without spending months searching? Our step-by-step guide explains how to define the role, evaluate candidates, and get the right leader delivering results in 30 days.

3. Traction + Clarity + Capacity

You get time back, your team gets direction, and your business starts moving forward with real momentum.

This is how you get out of the weeds and back to leading your business.

What’s Included in Our Fractional Leadership Services

Our fractional leadership model gives you experienced executive support, structured onboarding, and ongoing partnership, so your business can move forward faster.

Vetted Fractional Leaders with Executive Experience

  • AI-enabled leadership support

  • Experienced across multiple companies and growth stages

  •  Committed to fractional executive leadership

Structured Onboarding for Fractional Leadership Success

Our onboarding process ensures your fractional leader delivers impact quickly, without the delays of traditional hiring.

Our M-Framework ensures fast, meaningful impact:

  • Model: Identify gaps, opportunities, and priorities

  • Mimic: Step in quickly and support execution

  • Master: Apply deeper executive leadership experience

  • Multiply: Build systems, teams, and scalability

This is why ROI is immediate.

You buy back your time and the business accelerates.

Additional tools and diagnostics to strengthen leadership, decision-making, and business clarity.

  • Flight Plan (Six-Part Diagnostic)

  • Working Genius Team Map

  • DEPEND Diagnostic
  • Values Vetter

  • Decision Aviator

  • Leadership Flight Map

  • 1:1 Coaching

Ongoing Support, Tools, and Leadership Resources

  • Access to AI tools and leadership frameworks
  • Ongoing leadership training and support
  • Peer network and strategic partnerships
  • Additional resources to support long-term growth
  •  

Embedded Fractional Leadership & Execution Support

Your Fractional Leader:

  • Joins your executive team and leads from within
  • Takes ownership of key priorities and challenges
  • Builds systems and structure to support growth
  • Helps move your business forward with clarity and momentum

Choose

Your Wingman

Meeting You Where You Are And Moving You

High-Level
Advisory Support

High-level strategic support when you need leadership clarity, not leadership capacity.

Designed for:

  • Founders with small teams
  • CEOs seeking an expert sounding board
  • Companies not ready for embedded leadership
  • Enterprise organizations investing in leadership growth

Investment Starting At:

$5,000

per month

Custom engagements available

High-Level
Advisory Support

Clear priorities.

Better decisions.

CEO confidence restored.

1:1 Support

Investment Starting At:

$5,000

per month

Custom engagements available
Wingman
Services

An executive team member that drives outcome

CEO bottleneck relief - a business that runs sustainably without you holding it together

Leadership team clarity, confidence and capacity

Investment Recommended At:

$16,000

per month

Lower or custom capacity engagements available

Wingman
Services

An executive team member that drives outcome

CEO bottleneck relief - a business that runs sustainably without you holding it together

Leadership team clarity, confidence and capacity

Investment Recommended At:

$16,000

per month

Lower or custom capacity engagements available

Hybrid
Path

Fractional Leadership Support

  • Once your structure is clear, we help you bring it to life, matching you with the right fractional leader (COO, Chief of Staff, CMO, etc.) to execute and drive results.

  • For companies ready to bring in a fractional executive to lead operations, people, or growth.

Investment Starting At:

$24,000

+ Wingman Engagement

Hybrid
Path

A Plan - Leadership Liftoff: a trust-building system that redesigns leadership

An executive team member that drives outcome

An accelerated onboarding and a business that is set up for scale and growth

Investment Starting At:

$24,000

+ Wingman Engagement

You Deserve the Freedom to Lead Again

You deserve to spend your time on the work only you can do and be present when you’re not working.

You deserve a business that runs without you holding every rope.

A Wingman is how you get there.

FAQs

Fractional leadership gives your business access to experienced executives -such as a COO, CHRO, COS, or CMO, on a flexible basis. Instead of hiring full-time, you bring in the leadership you need to drive strategy, execution, and growth without the long-term commitment.

We are a leadership-first placement firm, not a gig marketplace.

What makes us different:
• Experienced leaders only, proven operators, not freelancers
• Training in Fractional Leadership, AI, and Connection
• Fit on behavior, values, and communication, not just skills
• Leadership Liftoff available upfront + 4-phase onboarding (Model → Mimic → Master → Multiply)
• Community + Partner Network for clients and Fractional Leaders
• Business-leader-first approach to matching and optimizing

We place leaders who deliver outcomes and build trust, not bodies in seats.

Most businesses benefit from fractional leadership when growth starts to stall, decisions slow down, or leadership capacity is stretched. If you’re stuck in the day-to-day or your team needs more direction, it’s usually the right time to bring in experienced leadership support.

Most fractional leaders begin contributing immediately. Because they’re experienced and embedded quickly, they can stabilize operations, clarify priorities, and start moving the business forward within the first few weeks.

Clients gain access to:
• Office hours
• The Partner Network
• Thought leadership
• Training
• Feedback loops
• Co-marketing opportunities

You become part of a leadership ecosystem, not just a transaction.

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Match With A

Wingman

Running a business doesn’t have to mean carrying everything alone. When you’re ready for a strategic Wingman, let’s talk.