BOOK A CALL
BOOK A CALL
BOOK A CALL
BOOK A CALL

FRACTIONAL EXECUTIVE LEADERSHIP FAQs

We help growing businesses overcome leadership bottlenecks through Fractional Executive Leadership Services, leadership recruiting, diagnostics, and strategic advisory support. Whether you need a Fractional COO, Fractional CMO, Fractional CHRO, Chief of Staff, or another experienced executive leader, we deliver the clarity, structure, and momentum businesses need to scale confidently.

Our flagship offering is placing AI-enabled Fractional Executive Leaders – experienced leaders who integrate quickly, lead decisively, and create measurable impact without the overhead of a full-time executive hire. We also provide leadership diagnostics, targeted leadership services, executive recruiting, and access to a supported leadership community designed for modern growth-stage businesses.

All of our leaders are trained in three core pillars:

  1. Fractional Leadership: integrating quickly and leading effectively at the executive level.
  2. AI Enablement: using modern tools, systems, and strategy to accelerate operational results.
  3. Connection: strengthening communication, culture, and the human side of leadership to drive sustainable business growth.

We support organizations from early-stage startups to enterprise companies, with a focus on leaders seeking scalable executive leadership, operational clarity, and sustainable traction.

Double U Advisors solves leadership capacity challenges.

We give leaders clarity, capacity, and confidence so they can move faster, execute better, and stop being the bottleneck.

Our offerings include:

1. Fractional Leadership

We place AI-enabled Fractional Leaders in Operations, People, Sales, and Marketing.
Our Fractional Leaders join your leadership team part-time and right-sized, bringing clarity, capacity, and senior leadership without the cost or liability of a full-time hire.

Roles we place include:
COO, CHRO, CMO, Sales

⸻

2. Leadership Liftoff (Leadership Diagnostic)

A structured leadership and capacity diagnostic that:
• Identifies where and why growth is blocked
• Clarifies what leadership you actually need
• Aligns decisions and expectations
• Sets a clear path forward

Leadership Liftoff includes the My Business Report Flight Plan assessment, DEPEND Diagnostic, Working Genius, Leadership Liftoff Plan, Values Vetter, and Decision Aviator – tools you can use immediately.

Clients receive deliverables inside the first week and full clarity within 2–24 months.

Leadership Liftoff pairs perfectly with a Fractional Leader, but it also stands strong on its own as a complete diagnostic and leadership reset.

⸻

3. Other Targeted Leadership Services

Custom support for any size business.

Consulting | Advisory | Coaching

When you need leadership expertise – not another hire.

Workshops | Training | Facilitation

Practical, energetic sessions that reset teams and accelerate change.

Frameworks & Specialized Programs

Working Genius, Leadership Liftoff, AI training & adoption, and Unreasonable Hospitality.

⸻

4. Leadership Recruiting

We recruit permanent, interim, and temporary leadership roles from Manager level through to C-Suite.

⸻

5. Supported Leadership Community

Fractional Leaders and clients receive:
• Office hours
• Training & development
• AI tools and resources
• A vetted Partner Network
• A leadership-first community including Wingman Webinars and Wingman Weekly

A Fractional Leader is a right-sized Business Leader who embeds on your executive team. They work part-time or on a defined cadence and lead side-by-side with you and your team, driving strategic and operational impact without a full-time salary or long-term commitment.

Your Fractional Leader:
• Operates as part of your team
• Owns outcomes in their lane (Operations, People, Sales, Marketing)
• Leads people, systems, and performance
• Brings the cumulative experience of multiple clients and the Double U network
• Is trained in AI, Fractional Leadership, and Intentional Connection

This isn’t consulting, it’s leadership.

You get executive-level leadership for a fraction of the time and cost.

You get:
• Real leadership
• Clear ownership
• Senior-level decision support
• Experience you may not be ready to hire full-time
• More capacity, quickly and sustainably

You avoid:
• Over-hiring
• $200K–$350K salaries
• Long-term commitments
• Culture misfits
• Liability and risk of another employee
• Wasted time

Fractional is the lowest-risk, highest-impact way to increase leadership capacity.

Fractional leaders deliver the same level of expertise and accountability as full-time executives, but with more flexibility. They focus on what the business needs most—at the right time—without the long-term cost or overhead of a permanent hire.

Companies typically turn to fractional leadership when growth outpaces their current team, priorities become unclear, or execution starts to slip. It’s the right move when you need experienced leadership to bring structure, alignment, and momentum – without committing to a full-time executive too early.

A fractional leader brings senior-level leadership into the business to solve specific challenges and drive results. Whether it’s strengthening operations, building a people strategy, or accelerating growth, they step in to create clarity, align teams, and ensure execution so the business can move forward with confidence.

Leadership Liftoff is the fastest way to get leadership clarity.

It helps you:
• Identify where the business has dependency and why growth is blocked
• Identify the leadership you actually need
• Make decisions with confidence
• Set the right expectations for growth
• Align your team and priorities

You receive deliverables within the first week and full clarity in 2–24 weeks.

Most clients start with Leadership Liftoff before hiring a Fractional Leader. It pairs perfectly with Fractional Leadership or stands strong on its own.

We use the M-Framework:

MODEL → MIMIC → MASTER → MULTIPLY framework for onboarding and growth.

This compresses ramp-up time dramatically! Fractional Leaders often become effective faster than full-time hires.

Leadership Liftoff (2–24 weeks)
• Immediate deliverables inside the first week
• Full clarity, decisions, and direction within 2–24 weeks

Fractional Leaders (2–8+ weeks)

MODEL → MIMIC (Weeks 1–6)

Your Fractional Leader learns your business. You feel relief early. When you buy back your time, you get the energy and focus the business has been missing – an immediate ROI.

MIMIC → MASTER (Weeks 2–8+)

Your Fractional Leader takes ownership of decisions, people, and systems. Your workload drops. Then, using cumulative experience, they strengthen the business and the role.

MULTIPLY (Quarter 2+)

Your Fractional Leader expands impact: systems, reporting, team performance, capacity, and scalability.

We are a leadership-first placement firm, not a gig marketplace.

What makes us different:
• Experienced leaders only – proven operators, not freelancers
• Training in Fractional Leadership, AI, and Connection
• Fit on behaviour, values, and communication, not just skills
• Leadership Liftoff available upfront + 4-phase onboarding (Model → Mimic → Master → Multiply)
• Community + Partner Network for clients and Fractional Leaders
• Business-leader-first approach to matching and optimizing

We place leaders who deliver outcomes and build trust, not just bodies in seats.

Every leader we place is AI-trained and capable of:

  • Using AI to perform their role and maximize impact
  • Driving AI adoption across your executive team or organization
  • Making faster, clearer decisions using AI as a thought partner
  • Increasing capacity without adding headcount
  • Training your team by practicing AI in real time alongside
  • Leveraging Double U’s AI tools, resources, and training

This is leadership powered by modern tools.

We meet you where you are and build confidence around AI.

Intentional Connection is a leadership strategy that accelerates results by strengthening relationships and leveraging proven approaches that drive profit.

As AI removes transactional work, human connection becomes your competitive advantage.

Our leaders use Connection to build teams that communicate well, execute consistently, and enjoy working together.

This includes Customer Experience, Unreasonable Hospitality, Client-Centric practices, and Employee Experience methodologies.

Connection isn’t a soft skill, it’s a profit strategy.

Yes, across Operations, People, Sales, and Marketing.

We place:
• C-Suite Executives / VPs
• Directors
• Managers
• Specialists

We place Fractional Leaders, permanent hires, interim leaders, and contract roles.

If a request falls outside our scope, we refer you to trusted partners.

No, we focus on:
• Operations (COO)
• People (CHRO)
• Sales
• Marketing (CMO)

Double U’s offering does not cover finance or accounting or legal services, and we do not provide CFO services in Western Canada.

If a request falls outside of our focus, we will refer you to trusted partners.

We use a recruitment-style pricing model:
• Margin on Fractional and contract roles (no upfront cost)
• Flat placement fee for direct hires
• Flat placement fee for conversions

Transparent, competitive, and designed for growth-minded leaders.

Fractional Leadership capacity depends on your stage of business and leadership load. Most require 1–2 days per week for meaningful capacity lift.

Candidates are often placed at $2,000 monthly/per day depending on the fractional leader, role and outcome desired.

Fractional Leadership ranges from $2,000–$20,000 per month, depending on role, scope, and cadence.

Leadership Liftoff ranges from $9,000–$24,000 and runs 2–24 weeks. It pairs perfectly with Fractional Leadership or stands strong alone.

Other Targeted Services start at $300/hour depending on scope.

We start with a conversation to understand your business, your challenges, and where you want to go.

From there, we help you:

  • Clarify your leadership gaps
  • Identify the right support (operations, people, sale or marketing – or a combination)
  • Map out a path forward

In some cases, that means starting with a Leadership Liftoff.
In others, it means bringing in the right fractional leader right away (or a combination of both).

Either way, you leave with clarity on your next step.

We invest heavily in their success:
• Training in Fractional Leadership, AI, and Connection
• Office hours and peer collaboration
• Ongoing access to training
• Back-office support
• AI tools and resources
• Community events
• Access to our Partner Network

This support keeps leaders focused on delivering results for you.

Clients gain access to:
• Office hours
• The Partner Network
• Thought leadership
• Training
• Feedback loops
• Co-marketing opportunities

You become part of a leadership ecosystem, not just a transaction.

We believe the future of leadership is a balance of AI-powered capability and human-powered connection.

We help businesses:

  • Use AI as a thought partner to increase efficiency and reduce friction
  • While strengthening leadership, communication, and team alignment

Because growth doesn’t come from automation alone – it comes from how people lead, connect, and execute together.

A vetted ecosystem of professionals who support leaders and high-growth businesses.

We partner with people aligned to connection, competence, and high standards.

The goal is simple:
Get you the right help, faster, with people you can trust.

Double U’s offering does not cover finance or accounting or legal services, and we do not provide CFO services in Western Canada.

  • Fractional Leader
    An executive leader who works at a fraction of time and cost. They are an embedded team member that will execute, implement and lead.
  • Leadership Liftoff
    A leadership and capacity diagnostic that clarifies bottlenecks, leadership needs, and decisions. Includes immediate deliverables and typically runs 2–24 weeks.
  • Other Targeted Leadership Services
    Coaching, advisory, consulting, workshops, facilitation, leadership development, Working Genius, AI adoption and training, and Unreasonable Hospitality.
  • M-Framework: Model → Mimic → Master → Multiply
    Our leadership acceleration system that makes a Fractional Leader effective in weeks (not quarters) while giving you back time, clarity, and decision capacity. This is why clients experience immediate ROI.

• Model: We learn your business quickly. What’s working, what’s stuck, and how decisions flow.
• Mimic: We step into existing rhythms and workflows so nothing slows down.
• Master: We take ownership of people, priorities, decisions, and outcomes. We elevate what you’ve built.
• Multiply: We scale impact, including systems, execution, reporting, and team performance.

  • ROI
    The return shows up first as time and clarity, then as better decisions, stronger execution, and healthier teams. You get hours back every week and a leader who lifts the business without adding dependency or full-time employee overhead.
  • AI Enablement
    The use of AI  increases capacity, accuracy, and speed. This allows leaders to perform better through the use of modern tools and smarter workflows.
  • Intentional Connection
    A relationship-centered leadership strategy that drives profit by improving trust, communication, customer experience, and culture.
Scroll to Top

Match With A

Wingman

Running a business doesn’t have to mean carrying everything alone. When you’re ready for a strategic Wingman, let’s talk.