FRACTIONAL CMO SERVICES FOR GROWING BUSINESSES
FRACTIONAL
CMO
SERVICES
THAT DRIVE GROWTH
A fractional chief marketing officer (CMO) is a senior marketing leader who joins your leadership team part-time, sets the strategy, leads your agencies and contractors, and owns pipeline results. Double U Advisors provides fractional CMO services to growing businesses across North America, from $5k a month.
Why Isn't More Marketing Activity Producing Growth?
Many organizations invest heavily in marketing but still struggle to generate predictable growth.
The problem usually isn’t effort - it’s leadership.
Without experienced marketing leadership, companies often face:
Weak lead generation
Your processes haven’t taken hold, your lead generation is unpredictable, and your vision feels stalled.
Poor alignment between sales and marketing
Unclear ROI on marketing spend
Agencies operating without strategic direction
Marketing initiatives that fail to drive revenue
A Fractional CMO brings executive-level leadership to your marketing function, helping transform disconnected tactics into a cohesive growth strategy.
Why Hire a Fractional CMO?
Strategic marketing leadership that turns activity into growth.
Marketing Strategy
MARKETING LEADERSHIP
ROADMAP + PLANNING
A Fractional CMO creates the roadmap that aligns your brand, marketing initiatives, and growth objectives.
Lead Generation
PIPELINE GROWTH
DEMAND + CONVERSION
Build systems that consistently attract, nurture, and convert qualified prospects.
Brand Positioning
STRATEGIC MESSAGING
CLARITY + CONSISTENCY
Clarify your market position so customers immediately understand your value.
Performance & ROI
MARKETING ANALYTICS
DATA-DRIVEN DECISIONS
Track marketing performance, improve ROI, and focus investments where they drive growth.
Why Double U Advisors?
Marketing doesn’t need more activity. It needs leadership.
Many organizations have talented marketing teams, trusted agency partners, and plenty of ideas.
What they lack is the executive leadership needed to bring everything together.
At Double U Advisors, our Fractional CMOs help organizations create clarity, prioritize what matters most, and build marketing systems that support sustainable growth.
We bridge the gap between strategy and execution, ensuring marketing efforts align with business objectives, support sales, and drive measurable results.
Whether you’re building your first marketing function, scaling a growing team, or navigating a leadership transition, we provide the strategic guidance and accountability needed to move forward with confidence.
What you need most:
- Executive-Level Marketing Leadership
- Revenue-Focused Strategy
- Flexible Engagement Models
- Cross-Functional Alignment
- Scalable Systems
- Faster Execution
How we help:
- Access experienced marketing leadership without the cost of a full-time CMO
- Align marketing initiatives with measurable business outcomes
- Get the support you need at the stage you’re in
- Connect marketing, sales, and leadership around shared goals
- Build processes and frameworks that support long-term growth
- Move from ideas to action with clarity and accountability
Testimonials
Thank you Double U Advisors.
Is It Time to Hire a Fractional CMO?
The right marketing leadership helps you scale with clarity, confidence, and measurable results
Growth has stalled despite strong products or services
Your marketing efforts are active, but leads, opportunities, and revenue aren’t growing at the pace they should.
Marketing lacks direction. Too many tactics. Not enough strategy.
Your team, vendors, or agencies are busy executing, but no one is leading the overall marketing vision
Sales & Marketing aren’t aligned
with missed opportunities and mixed messages
Marketing generates activity, but it isn’t consistently supporting pipeline growth and revenue goals.
You need leadership, executive expertise without full-time overhead
You need strategic marketing leadership but aren’t ready to add a full-time Chief Marketing Officer.
We provide fractional leadership and leadership recruiting for growing businesses ready to scale.
The Longer You Fly Solo, The Harder It Gets To Pull Up.
Don’t Wait For Collapse To Force The Decision.
The Right Leadership Changes Everything
Strategic marketing leadership is one of the highest-return investments a growing business can make.
Stronger lead generation
Better marketing ROI
Improved brand positioning
Sales and marketing alignment
Faster growth with less wasted speed
Through fractional leadership and targeted recruiting, we bring the right level of support at the right time.
FAQs
What is a Fractional CMO?
A Fractional CMO is an experienced marketing executive who provides strategic marketing leadership on a part-time or flexible basis. Companies gain access to executive-level expertise without the cost of hiring a full-time Chief Marketing Officer.
How do I know if my business is ready for a fractional CMO?
Organizations often hire a Fractional CMO when growth stalls, lead generation becomes inconsistent, marketing lacks strategic direction, or executive marketing leadership is needed without adding a full-time executive to the team.
What are the benefits of fractional CMO services?
Fractional CMO services provide strategic leadership, marketing accountability, improved lead generation, stronger brand positioning, better alignment with sales, and measurable marketing performance, all at a fraction of the cost of a full-time CMO.
What is the difference between a Fractional CMO and a marketing agency?
A marketing agency typically focuses on executing campaigns and tactics. A Fractional CMO provides executive-level strategy, leadership, accountability, and oversight to ensure marketing efforts support overall business objectives and revenue growth.
Can a Fractional CMO work with our existing marketing team or agency?
Yes. A Fractional CMO often leads internal marketing teams, collaborates with agency partners, and helps align all marketing efforts around a unified strategy and measurable goals.
How much does it cost to hire a Fractional CMO?
The cost of hiring a Fractional CMO varies based on the scope of work, business needs, and level of engagement. Engagements start from $5k per month, and most clients invest approximately $8-16k per month for one to two days a week, with a minimum four-month commitment. Most organizations find it significantly more cost-effective than hiring a full-time Chief Marketing Officer.
Where do you place fractional CMOs?
We place fractional CMOs with growing businesses in person in Calgary and across Alberta, and hybrid and remote across North America.
Who do you work with?
Locally we serve founder-managed and owner-managed businesses focused on growth. Industries vary based on city. Recent placements include a B2B fractional CMO for a technology and manufacturing company and a fractional CMO for a food and beverage brand. We have also seen success with non-profits, government, private equity owned companies, public companies and even enterprise organizations. See our capacity curve for more information on who we serve.
Based in Calgary? See fractional CMO in Calgary.
When You Work With Double U, You Don’t Just Fill A Role.
You Gain A Trusted Wingman Who Helps Your Business Soar.
Join the Wingman Weekly Newsletter for practical insights on leadership, AI, and connection. Stay inspired while you prepare to grow with more ease and less overwhelm.