FRACTIONAL CMO IN CALGARY
YOUR
MARKETING
NEEDS A LEADER.
NOT JUST ANOTHER AGENCY.
A senior marketing executive who joins your leadership team one to two days a week. They set the strategy, lead your agencies and contractors, and own the pipeline numbers.
Spending More on Marketing and Growing Less?
Most Calgary founders and owners aren't short on marketing activity.
They're short on someone who owns it.
Without a marketing leader, it usually looks like:
An agency, a coordinator and a freelancer, each with a different plan
Leads that come in waves, and no one can explain why
Sales calling the leads bad, and marketing calling sales slow
A budget that grows every year while results don’t
No one owning the numbers from first lead to closed deal
A brand that looks and sounds different on every channel
With AI, strong agencies and good contractors, you may not need a traditional marketing team. You do need a leader on the executive team, a fractional CMO, who makes them work together. It is your brand. That does not mean you have to run it while you wear every other hat.
What a Fractional CMO Leads in Your Business
One accountable owner for how you get found, chosen and paid.
Go-to-Market Plan
STRATEGY
WHO, WHAT + WHERE
A clear plan for which customers to chase, what to say to them and which channels to stop paying for.
Predictable Pipeline
PIPELINE
LEADS SALES WANT
Targets agreed with sales and tracked weekly, so pipeline stops being a surprise.
A Message That Sticks
POSITIONING
CLEAR + CONSISTENT
Clear language on why buyers choose you, used the same way by your team, your website and your agencies.
Spend That Earns Its Keep
RETURN ON MARKETING
MEASURED + FOCUSED
Every dollar tied to a result, and the discipline to cut what isn’t working.
Why Calgary Founders and Owners Choose Double U
You don’t need a bigger marketing team. You need someone to lead the one you have. Our fractional CMOs join your leadership team in Calgary, set the direction, and hold your agencies, contractors and AI tools to one plan. They report on pipeline and revenue, not just activity.
What you get:
- In person in Calgary when it counts
- Hybrid or remote across North America
- Leaders trained, vetted and matched to your stage
- AI-enabled marketing leadership
- One three-way agreement with clear expectations
- Senior experience one to two days a week
How it works:
- A Right Fit call to understand your stage and gaps
- A short list of vetted CMOs matched to your business
- A leader in place within weeks
- Early wins, usually within 3 to 6 weeks
- Weekly rhythm with you and your sales leader
- Regular check-ins with Double U on progress
Signs You're Ready for a Fractional CMO
If two or more of these sound familiar, it's time for a conversation.
You’ve hired an agency, and maybe fired one
And you still don’t have a marketing plan anyone follows.
Your best customers come from referrals
And you can’t create more of them on purpose.
Sales and marketing report different numbers
For the same month, and nobody owns the gap.
You’re the default head of marketing
And it’s the job you have the least time for.
Fractional marketing leadership for Calgary founders and owners ready to grow.
The Longer You Fly Solo, The Harder It Gets To Pull Up.
Don’t Wait For Collapse To Force The Decision.
A Fractional CMO at Work in Calgary
A Calgary B2B manufacturing and marketing company brought in a Double U fractional CMO about one day a week. In the first months they:
Introduced a brand growth framework the company adopted
Rebuilt the core value proposition and positioning
Coached leaders for a North American industry conference
Aligned marketing, sales, customer success and product
Built AI tools that cut RFP and presentation prep time
“Our fractional CMO has been an absolute pleasure to work with and has made a very big difference for us here.”
President and CEO, Calgary B2B manufacturing company
FAQs
How much does a fractional CMO cost in Calgary?
Engagements start from $5k per month. Most clients invest approximately $8-16k per month for one to two days a week, with a minimum four-month commitment. Scope and investment vary with the role and needs of the client. For comparison, a full-time CMO can cost $200,000 or more a year.
Is a fractional CMO the same as a marketing agency?
No. An agency brings you expertise that you need ad-hoc. They can also run campaigns or work as an outsourcing option. A fractional CMO sits on your leadership team, sets the strategy and holds agencies and contractors accountable to it. Many clients keep their agency, and it gets better results with a leader in place.
Will my fractional CMO work on-site in Calgary?
They can. We place fractional CMOs in person in Calgary and across Alberta, and hybrid or remote across North America.
What size of business hires a fractional CMO?
Usually founder-managed and owner-managed businesses where growth has outpaced the owner’s ability to lead marketing. See our capacity curve for where fractional fits. For marketing-led organizations, a fractional CMO can pay for itself at a business stage as small as $2M in revenue. Fractional CMOs can also succeed in sales-led organizations with revenue as high as eight figures.
How quickly can you place a fractional CMO?
Within weeks. We match from a network of leaders we have already trained and vetted, instead of starting a search from scratch.
How fast will we see results?
Most leaders are adding value within 3 to 6 weeks of starting: a clearer message, a focused plan and agencies working to one set of priorities.
What industries do your Calgary CMOs work in?
Our fractional CMOs have led marketing for consumer goods and food and beverage, hospitality, and B2B and manufacturing businesses.
Do you place fractional CMOs in Edmonton?
Yes. Calgary is home base, and we place leaders across Alberta as well as remotely across North America.
When You Work With Double U, You Don’t Just Fill A Role.
You Gain A Trusted Wingman Who Helps Your Business Soar.
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