FRACTIONAL EXECUTIVE LEADERSHIP SERVICES
Leadership
That Moves
Business Forward
Double U Advisors targets fractional executives across four functions: operations (chief operating officer, Chief of Staff, Chief Information Officer, Chief Technology Officer, operations vice president and director), people (chief human resources officer and HR leaders), sales (chief revenue officer and sales leaders) and marketing (chief marketing officer). Each one works part-time inside your leadership team.
Experience + Connection + AI-enabled capability
What You're
Really
Getting
CLARITY
alignment + focus
STRUCTURE
systems + processes
MOMENTUM
systems + processes
Fractional Roles We Offer
Fractional Executive Leadership Services
We provide fractional executive leadership across Operations, People, and Sales & Marketing functions.
Whether you need a Fractional COO, CHRO, CMO, CRO, or Chief of Staff, Double U Advisors delivers experienced leaders who drive clarity, structure, and growth.
You select the function.
We’ll find the leader.
Operations
Leadership that stabilizes, scales, and creates operational confidence.
Chief Operating Officer
(COO)
Chief of Staff (COS)
Stabilize operations and build scalable systems with a Fractional COO or COS who brings structure, accountability, and execution to growing organizations.
Delivers:
- Operational clarity and alignment
- Process optimization
- Executive accountability
- Strategy-to-execution translation
VP of Operations
Director of Operations
Lead day-to-day operations and translate strategy into consistent execution.
Delivers:
- Day-to-day operational execution and oversight
- Cross-functional workflow optimization
- KPI tracking and performance reporting
- Execution discipline and accountability
When Should You Hire a Fractional Executive?
Fractional Executive Leadership?
Growing companies often reach a point where leadership gaps begin to slow progress, create misalignment, or limit growth.
Fractional executive leadership provides experienced guidance across Operations, People, and Sales & Marketing functions,
without the cost or commitment of full-time hires.
- You’re scaling quickly but lack experienced leadership in key areas
- Your team is stretched and execution is inconsistent
- You need strategic direction without adding full-time overhead
- Growth has stalled due to lack of alignment or accountability
- You’re navigating change, transformation, or rapid expansion
Not Seeing The
Exact Role You Need?
We place seasoned fractional leaders based on the specific capacity gaps in your business, not a fixed list of titles.
The right role isn’t always the obvious one.
If it’s leadership-level and aligned with how we work, we’ll help you find the right fit.
We also place fractional generalist leaders who cover several functions at once, and fractional supply chain leaders for businesses that make, move, or sell products.
FAQs
What is a Fractional Leader?
A Fractional Leader is a right-sized Business Leader who embeds on your executive team. They work part-time or on a defined cadence and lead side-by-side with you and your team, driving strategic and operational impact without a full-time salary or long-term commitment.
They:
• Operate as part of your team
• Own outcomes in their lane (Operations, People, Sales, Marketing)
• Lead people, systems, and performance
• Bring the cumulative experience of multiple clients and the Double U network
• Are trained in AI and Intentional Connection
This isn’t consulting, it’s leadership.
When should I hire a Fractional Leader?
Companies typically turn to fractional leadership when growth outpaces their current team, priorities become unclear, or execution starts to slip. It’s the right move when you need experienced leadership to bring structure, alignment, and momentum, without committing to a full-time executive too early.
What does a fractional COO, CMO, CGO or CHRO actually do?
A fractional leader brings senior-level leadership into the business to solve specific challenges and drive results. Whether it’s strengthening operations, building a people strategy, or accelerating growth, they step in to create clarity, align teams, and ensure execution so the business can move forward with confidence.
How is a fractional leader different from a full-time executive?
Fractional leaders deliver the same level of expertise and accountability as full-time executives, but with more flexibility. They focus on what the business needs most, at the right time, without the long-term cost or overhead of a permanent hire.
Where do you place fractional executives?
We place fractional executives with growing businesses in person in Calgary and across Alberta, and hybrid and remote across North America.
How do engagements work and what do they cost?
Engagements start from $5k per month. Most clients invest approximately $8-16k per month for one to two days a week, with a minimum four-month commitment. Scope and investment vary with the role and needs of the client.
Who do you work with?
Locally we serve founder-managed and owner-managed businesses focused on growth. Industries vary based on city. We have also seen success with non-profits, government, private equity owned companies, public companies and even enterprise organizations. See our capacity curve for more information on who we serve.
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